# #3952d0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3952d0`
- RGB: rgb(57, 82, 208)
- HSL: hsl(230, 62%, 52%)
- OKLCH: oklch(0.499 0.196 269.3)
- Relative luminance: 0.1146
- Nearest named color: Denim (#1560bd, Δ 5.093) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3952d0

## Tints & shades

- Tints (toward white): #4d64d5, #5e72d9, #7384de, #8393e2, #98a5e7, #acb7ec, #bdc5ef, #d2d7f4, #e2e6f8, #f7f8fd
- Shades (toward black): #2e46c2, #293fae, #25399d, #203188, #1b2a74, #16225f, #111b4a, #0e153a, #090d25, #040611

## Harmonies

- Complementary: #d0b739
- Analogous: #399ed0, #6b39d0
- Triadic: #d03952, #52d039
- Split-complementary: #d06b39, #9ed039
- Tetradic: #d0399e, #d0b739, #39d06b

## Colors that go with #3952d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3952d0: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #3952d0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #3952d0 in 8 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Pixar's brand system and Zillow's brand system put Blue beside #3952d0, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #3952d0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #3952d0: 8 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #3952d0 in 17 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3952d0: 7 real palettes, including Calm's brand system and Venmo's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2f49ca (7.18:1)
- On black (#000000): 3.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5a6fd8 (4.7:1); AA: background → #d9d9d9 (4.52:1); AAA: text → #8393e2 (7.24:1)

## Brands using this color

- **Brave** — secondary #434fcf (Δ 1.233) — https://brandsweets.com/colors/brands/brave-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3952d0-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3952d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.