# #395020

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#395020`
- RGB: rgb(57, 80, 32)
- HSL: hsl(89, 43%, 22%)
- OKLCH: oklch(0.4 0.078 130.5)
- Relative luminance: 0.0671
- Nearest named color: Godzilla (#3c4d03, Δ 2.14) — https://brandsweets.com/colors/godzilla
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/395020

## Tints & shades

- Tints (toward white): #4e6d2c, #608736, #74a441, #86b950, #9ac56d, #afd08a, #c0dba4, #d4e6c1, #e6f0db, #fafcf8
- Shades (toward black): #34491d, #2f421a, #2c3e19, #273716, #222f13, #1c2810, #17210d, #151d0c, #101609, #0a0f06

## Harmonies

- Complementary: #372050
- Analogous: #504f20, #215020
- Triadic: #203950, #502039
- Split-complementary: #202150, #4f2050
- Tetradic: #20504f, #372050, #502021

## Colors that go with #395020

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #395020, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #395020 in 5 real palettes, including Neon's brand system and CircleCI's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #395020 in 4 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #395020 in 4 real palettes, including Console Light and Disney's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #395020: 4 real palettes, including Bookshop and Darkroom, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Domino's (https://brandsweets.com/colors/brands/dominos-com), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #395020: 7 real palettes, including Pine & Birch and Stone, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Stone (https://brandsweets.com/palettes/neutral#stone), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #395020 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Cream** #fffdd0 [role] — Cream is the surface #395020 wants: a warm off-white that shares its undertone, so #395020 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.97:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5b8033 (4.58:1); AA: background → #b8b8b8 (4.52:1); AAA: text → #74a441 (7.13:1); AAA: background → #e6e6e6 (7.18:1)

## Curated palettes containing it

- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/395020-adbea2-4e4edf-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#395020" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.