# #394e13

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#394e13`
- RGB: rgb(57, 78, 19)
- HSL: hsl(81, 61%, 19%)
- OKLCH: oklch(0.393 0.087 127.1)
- Relative luminance: 0.0637
- Nearest named color: Godzilla (#3c4d03, Δ 0.949) — https://brandsweets.com/colors/godzilla
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/394e13

## Tints & shades

- Tints (toward white): #516f1b, #6a9023, #82b12b, #99ce36, #aad657, #b8dd73, #c9e594, #d9edb5, #eaf5d6, #fbfdf7
- Shades (toward black): #364a12, #304210, #2d3e0f, #27350d, #24310c, #1e290a, #1b2509, #151d07, #121906, #0c1004

## Harmonies

- Complementary: #28134e
- Analogous: #4e4513, #1c4e13
- Triadic: #13394e, #4e1339
- Split-complementary: #131c4e, #45134e
- Tetradic: #134e45, #28134e, #4e131c

## Colors that go with #394e13

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #394e13, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #394e13 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #394e13 in 5 real palettes, including CircleCI's brand system and Neon's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #394e13: 4 real palettes, including Bookshop and Domino's's brand system, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Domino's (https://brandsweets.com/colors/brands/dominos-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #394e13: 6 real palettes, including Pine & Birch and Stone, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #394e13 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #394e13: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #394e13 wants: a warm off-white that shares its undertone, so #394e13 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5e7f1f (4.53:1); AA: background → #b5b5b5 (4.51:1); AAA: text → #79a428 (7.15:1); AAA: background → #e3e3e3 (7.2:1)

## Curated palettes containing it

- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/394e13-b1bea2-4e62df-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#394e13" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.