# #394d23

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#394d23`
- RGB: rgb(57, 77, 35)
- HSL: hsl(89, 37%, 22%)
- OKLCH: oklch(0.392 0.07 130)
- Relative luminance: 0.063
- Nearest named color: Treetop Cathedral (#2f4a15, Δ 2.381) — https://brandsweets.com/colors/treetop-cathedral
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/394d23

## Tints & shades

- Tints (toward white): #4d6930, #60813b, #749d48, #86b257, #9abf73, #aecc8f, #c0d7a8, #d4e4c4, #e6efdc, #fafcf8
- Shades (toward black): #344620, #2e3f1d, #2c3b1b, #273418, #222d15, #1c2612, #171f0e, #151c0d, #0f150a, #0a0e06

## Harmonies

- Complementary: #37234d
- Analogous: #4d4c23, #244d23
- Triadic: #23394d, #4d2339
- Split-complementary: #23244d, #4c234d
- Tetradic: #234d4c, #37234d, #4d2324

## Colors that go with #394d23

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #394d23, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #394d23: 5 real palettes, including Notion's brand system and Desert Road. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #394d23 in 7 real palettes, including Neon's brand system and CircleCI's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #394d23 in 5 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #394d23 in 5 real palettes, including Console Light and Disney's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #394d23: 5 real palettes, including Bookshop and Domino's's brand system, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Domino's (https://brandsweets.com/colors/brands/dominos-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/saddlebrown
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #394d23's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Cream** #fffdd0 [role] — Cream is the surface #394d23 wants: a warm off-white that shares its undertone, so #394d23 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5d7e3a (4.51:1); AA: background → #b5b5b5 (4.53:1); AAA: text → #79a44c (7.23:1); AAA: background → #e0e0e0 (7.04:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/394d23-adbea2-4e4edf-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#394d23" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.