# #394d0a

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#394d0a`
- RGB: rgb(57, 77, 10)
- HSL: hsl(78, 77%, 17%)
- OKLCH: oklch(0.39 0.092 125.6)
- Relative luminance: 0.062
- Nearest named color: Godzilla (#3c4d03, Δ 0.508) — https://brandsweets.com/colors/godzilla
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/394d0a

## Tints & shades

- Tints (toward white): #53710f, #6e9513, #89b918, #a3dd1d, #b5e641, #c3eb66, #d1f08a, #dff4ae, #edf9d2, #fbfef6
- Shades (toward black): #354809, #2f3f08, #2b3b08, #283607, #253206, #1e2905, #1b2405, #172004, #111703, #0d1202

## Harmonies

- Complementary: #1e0a4d
- Analogous: #4d3f0a, #174d0a
- Triadic: #0a394d, #4d0a39
- Split-complementary: #0a174d, #3f0a4d
- Tetradic: #0a4d3f, #1e0a4d, #4d0a17

## Colors that go with #394d0a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 6 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #394d0a, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #394d0a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #394d0a in 5 real palettes, including CircleCI's brand system and Neon's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #394d0a: 4 real palettes, including Bookshop and Domino's's brand system, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Domino's (https://brandsweets.com/colors/brands/dominos-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #394d0a: 6 real palettes, including Pine & Birch and Stone, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Blue Violet** #8a2be2 [harmony: complementary] — Blue Violet sits directly opposite #394d0a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/blueviolet
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #394d0a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #394d0a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Pampers (https://brandsweets.com/colors/brands/pampers-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #618311 (4.76:1); AA: background → #b5b5b5 (4.57:1); AAA: text → #7ba716 (7.38:1); AAA: background → #e0e0e0 (7.1:1)

## Curated palettes containing it

- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/394d0a-b2bea2-4e69df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#394d0a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.