# #394c20

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#394c20`
- RGB: rgb(57, 76, 32)
- HSL: hsl(86, 41%, 21%)
- OKLCH: oklch(0.389 0.071 128.6)
- Relative luminance: 0.0614
- Nearest named color: Treetop Cathedral (#2f4a15, Δ 2.064) — https://brandsweets.com/colors/treetop-cathedral
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/394c20

## Tints & shades

- Tints (toward white): #4e682c, #618136, #769e42, #8bb752, #9fc36f, #afcd88, #c3d9a5, #d6e5c2, #e7f0db, #fafcf8
- Shades (toward black): #33441d, #30411b, #2b3a18, #263215, #232f14, #1e2811, #18200e, #13190b, #101609, #0b0e06

## Harmonies

- Complementary: #33204c
- Analogous: #4c4920, #234c20
- Triadic: #20384c, #4c2038
- Split-complementary: #20234c, #49204c
- Tetradic: #204c49, #33204c, #4c2023

## Colors that go with #394c20

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 7 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #394c20, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #394c20, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #394c20: 5 real palettes, including Notion's brand system and Desert Road. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #394c20: 4 real palettes, including Warp's brand system and Lamborghini's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #394c20 in 7 real palettes, including Neon's brand system and CircleCI's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #394c20 in 5 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Cream** #fffdd0 [role] — Cream is the surface #394c20 wants: a warm off-white that shares its undertone, so #394c20 reads softer on it than on pure white. — https://brandsweets.com/colors/cream
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #394c20 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.42:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5e7e35 (4.51:1); AA: background → #b5b5b5 (4.6:1); AAA: text → #79a244 (7.06:1); AAA: background → #dedede (7:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/394c20-afbea2-4e56df-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#394c20" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.