# #394913

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#394913`
- RGB: rgb(57, 73, 19)
- HSL: hsl(78, 59%, 18%)
- OKLCH: oklch(0.379 0.08 124.4)
- Relative luminance: 0.0568
- Nearest named color: Treetop Cathedral (#2f4a15, Δ 1.346) — https://brandsweets.com/colors/treetop-cathedral
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/394913

## Tints & shades

- Tints (toward white): #52691b, #6b8a24, #84aa2c, #9ecb34, #add355, #bddb75, #cce496, #dcecb6, #ecf5d6, #fbfdf7
- Shades (toward black): #364512, #2f3d10, #2c390f, #26310d, #232d0c, #20290a, #192008, #161c07, #101405, #0d1004

## Harmonies

- Complementary: #231349
- Analogous: #493e13, #1e4913
- Triadic: #133949, #491339
- Split-complementary: #131e49, #3e1349
- Tetradic: #13493e, #231349, #49131e

## Colors that go with #394913

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #394913: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 7 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #394913, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #394913, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #394913: 4 real palettes, including Notion's brand system and Bakery. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #394913: 4 real palettes, including Warp's brand system and Lamborghini's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Astro (https://brandsweets.com/colors/brands/astro-build), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #394913 in 7 real palettes, including Chime's brand system and CircleCI's brand system, as the supporting colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Neon (https://brandsweets.com/colors/brands/neon-tech), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #394913 in 4 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered
- **Cream** #fffdd0 [role] — Cream is the surface #394913 wants: a warm off-white that shares its undertone, so #394913 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.83:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #627e20 (4.52:1); AA: background → #b0b0b0 (4.53:1); AAA: text → #7ea22a (7.09:1); AAA: background → #dbdbdb (7.1:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/394913-b2bea2-4e69df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#394913" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.