# #394733

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#394733`
- RGB: rgb(57, 71, 51)
- HSL: hsl(102, 16%, 24%)
- OKLCH: oklch(0.379 0.038 136.4)
- Relative luminance: 0.0562
- Nearest named color: Everglade (#264334, Δ 3.045) — https://brandsweets.com/colors/everglade
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/394733

## Tints & shades

- Tints (toward white): #4a5c42, #5d7354, #6e8863, #829c77, #95ab8c, #a8baa0, #beccb8, #d1dbcd, #e7ece4, #fafbf9
- Shades (toward black): #35412f, #303b2b, #2b3527, #262f22, #21291e, #1d231a, #181e15, #131811, #0e120d, #0a0c09

## Harmonies

- Complementary: #413347
- Analogous: #434733, #334737
- Triadic: #333947, #473339
- Split-complementary: #373347, #473343
- Tetradic: #334347, #413347, #473733

## Colors that go with #394733

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #394733 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Astro (https://brandsweets.com/colors/brands/astro-build), Plaid (https://brandsweets.com/colors/brands/plaid-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #394733's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #394733 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/slateblue
- **Blue** #0000ff [pool] — 10 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #394733, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #394733, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #394733, as the supporting colour. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #394733: 6 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cream** #fffdd0 [role] — Cream is the surface #394733 wants: a warm off-white that shares its undertone, so #394733 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.89:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #647c5a (4.57:1); AA: background → #b0b0b0 (4.56:1); AAA: text → #859f7a (7.24:1); AAA: background → #d9d9d9 (7.01:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/394733-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#394733" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.