# #39440e

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#39440e`
- RGB: rgb(57, 68, 14)
- HSL: hsl(72, 66%, 16%)
- OKLCH: oklch(0.365 0.077 120.4)
- Relative luminance: 0.0504
- Nearest named color: Green Not Found (#404404, Δ 1.164) — https://brandsweets.com/colors/green-not-found
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/39440e

## Tints & shades

- Tints (toward white): #556615, #72871c, #92ae24, #aecf2a, #bdda49, #c9e16b, #d5e88d, #e3efb3, #f0f6d5, #fcfdf7
- Shades (toward black): #353f0d, #323b0c, #2b330a, #272f0a, #242a09, #202608, #1c2207, #151905, #121504, #0e1103

## Harmonies

- Complementary: #190e44
- Analogous: #44340e, #1e440e
- Triadic: #0e3944, #440e39
- Split-complementary: #0e1e44, #340e44
- Tetradic: #0e4434, #190e44, #440e1e

## Colors that go with #39440e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #39440e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 7 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #39440e, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #39440e, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #39440e: 5 real palettes, including Notion's brand system and Bakery. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #39440e in 7 real palettes, including MAC Cosmetics's brand system and Dunkin''s brand system, as the supporting colour. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #39440e: 7 real palettes, including McDonald's's brand system and UEFA's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #39440e in 7 real palettes, including Chime's brand system and WhatsApp's brand system, as the supporting colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Neon (https://brandsweets.com/colors/brands/neon-tech). — https://brandsweets.com/colors/emerald-green
- **Cream** #fffdd0 [role] — Cream is the surface #39440e wants: a warm off-white that shares its undertone, so #39440e reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.46:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6b7f1a (4.68:1); AA: background → #ababab (4.56:1); AAA: text → #87a121 (7.15:1); AAA: background → #d4d4d4 (7.06:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/39440e-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#39440e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.