# #394323

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#394323`
- RGB: rgb(57, 67, 35)
- HSL: hsl(79, 31%, 20%)
- OKLCH: oklch(0.365 0.052 123.2)
- Relative luminance: 0.0501
- Nearest named color: Forestry (#2f441f, Δ 1.711) — https://brandsweets.com/colors/forestry
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/394323

## Tints & shades

- Tints (toward white): #505e31, #66783f, #7a904c, #90a95b, #a2b776, #b4c591, #c6d3ab, #d6dfc3, #e8edde, #fafbf8
- Shades (toward black): #333c20, #30391e, #2b321a, #282f19, #222815, #1c2112, #1a1e10, #14170c, #11140b, #0b0d07

## Harmonies

- Complementary: #2d2343
- Analogous: #433d23, #294323
- Triadic: #233943, #432339
- Split-complementary: #232943, #3d2343
- Tetradic: #23433d, #2d2343, #432329

## Colors that go with #394323

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #394323's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #394323 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/slateblue
- **Blue** #0000ff [pool] — 8 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #394323, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #394323, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #394323 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #394323: 7 real palettes, including Notion's brand system and Bakery. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #394323 in 11 real palettes, including Dunkin''s brand system and Codecademy's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Cream** #fffdd0 [role] — Cream is the surface #394323 wants: a warm off-white that shares its undertone, so #394323 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.49:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #697c41 (4.56:1); AA: background → #ababab (4.57:1); AAA: text → #88a054 (7.2:1); AAA: background → #d4d4d4 (7.08:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/394323-b2bea2-4e66df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#394323" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.