# #393918

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#393918`
- RGB: rgb(57, 57, 24)
- HSL: hsl(60, 41%, 16%)
- OKLCH: oklch(0.336 0.051 108.8)
- Relative luminance: 0.0386
- Nearest named color: Dark Olive (#373e02, Δ 2.991) — https://brandsweets.com/colors/dark-olive
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/393918

## Tints & shades

- Tints (toward white): #565624, #737330, #93933e, #b0b04a, #bebe64, #caca81, #d6d69e, #e4e4be, #f0f0db, #fcfcf8
- Shades (toward black): #363617, #323215, #2b2b12, #282811, #24240f, #20200e, #1d1d0c, #161609, #121208, #0e0e06

## Harmonies

- Complementary: #18183a
- Analogous: #3a2918, #293a18
- Triadic: #183a3a, #3a183a
- Split-complementary: #18293a, #29183a
- Tetradic: #183a29, #18183a, #3a1829

## Colors that go with #393918

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #393918: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Docker (https://brandsweets.com/colors/brands/docker-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #393918's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Asana (https://brandsweets.com/colors/brands/asana-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #393918's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #393918 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #393918 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Amber** #ffbf00 [pool] — Amber is paired with #393918 in 6 real palettes, including McDonald's's brand system and Trailhead, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #393918, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cream** #fffdd0 [role] — Cream is the surface #393918 wants: a warm off-white that shares its undertone, so #393918 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.85:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a7a33 (4.66:1); AA: background → #a1a1a1 (4.59:1); AAA: text → #9b9b41 (7.16:1); AAA: background → #c7c7c7 (7.01:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/393918-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#393918" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.