# #393523

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#393523`
- RGB: rgb(57, 53, 35)
- HSL: hsl(49, 24%, 18%)
- OKLCH: oklch(0.328 0.03 97.1)
- Relative luminance: 0.0354
- Nearest named color: Graphite (#383428, Δ 0.975) — https://brandsweets.com/colors/graphite
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/393523

## Tints & shades

- Tints (toward white): #524c32, #6c6442, #857b51, #9e9361, #aea47a, #bdb593, #cdc7ad, #dcd8c6, #ece9df, #fbfbf9
- Shades (toward black): #363221, #2f2c1d, #2c291b, #262317, #232015, #201d13, #191810, #16150e, #100f0a, #0d0c08

## Harmonies

- Complementary: #232739
- Analogous: #392a23, #323923
- Triadic: #233935, #352339
- Split-complementary: #233239, #2a2339
- Tetradic: #23392a, #232739, #392332

## Colors that go with #393523

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: analogous] — Dark Olive Green is #393523's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #393523's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #393523: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #393523 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), N26 (https://brandsweets.com/colors/brands/n26-com), Saffron (https://brandsweets.com/palettes/warm#saffron), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Slate Blue** #6a5acd [harmony, pool: complementary] — Slate Blue sits directly opposite #393523 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/slateblue
- **Amber** #ffbf00 [pool] — Amber is paired with #393523 in 7 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #393523, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cream** #fffdd0 [role] — Cream is the surface #393523 wants: a warm off-white that shares its undertone, so #393523 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.71:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e764e (4.59:1); AA: background → #9e9e9e (4.59:1); AAA: text → #a29767 (7.16:1); AAA: background → #c4c4c4 (7.05:1)

## Brands using this color

- **Notion** — text #37352f (Δ 1.962) — https://brandsweets.com/colors/brands/notion

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/393523-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#393523" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.