# #393154

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#393154`
- RGB: rgb(57, 49, 84)
- HSL: hsl(254, 26%, 26%)
- OKLCH: oklch(0.338 0.061 293.4)
- Relative luminance: 0.0371
- Nearest named color: Call It a Night (#42364c, Δ 2.955) — https://brandsweets.com/colors/call-it-a-night
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/393154

## Tints & shades

- Tints (toward white): #483e6a, #584b81, #695b9a, #7c6eaa, #9185b7, #a59bc5, #b9b2d2, #d1cce1, #e5e2ee, #f9f9fb
- Shades (toward black): #352d4d, #302a47, #2a243d, #252037, #211c30, #1d192a, #181523, #120f1a, #0d0b13, #09080d

## Harmonies

- Complementary: #4b5431
- Analogous: #313a54, #4a3154
- Triadic: #543931, #315439
- Split-complementary: #544a31, #3a5431
- Tetradic: #54313a, #4b5431, #31544a

## Colors that go with #393154

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #393154 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #393154: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #393154's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Discover (https://brandsweets.com/colors/brands/discover-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #393154 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #393154 in 5 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Minecraft's brand system and Sketch's brand system put Blue beside #393154, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Blush and Garden Wedding put Blush Pink beside #393154, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #393154: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c6eaa (4.67:1); AA: background → #9e9e9e (4.5:1); AAA: text → #998fbd (7.02:1); AAA: background → #c7c7c7 (7.13:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/393154-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#393154" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.