# #391c09

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#391c09`
- RGB: rgb(57, 28, 9)
- HSL: hsl(24, 73%, 13%)
- OKLCH: oklch(0.263 0.054 51.4)
- Relative luminance: 0.0172
- Nearest named color: Close but No Cigar (#361d0a, Δ 0.677) — https://brandsweets.com/colors/close-but-no-cigar
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/391c09

## Tints & shades

- Tints (toward white): #61300f, #844115, #ac551b, #cf6620, #e17e3d, #e69660, #ecb088, #f2c7ab, #f8e2d3, #fef9f6
- Shades (toward black): #351a08, #311808, #2c1607, #281406, #281406, #231106, #1f0f05, #1a0d04, #160b03, #120903

## Harmonies

- Complementary: #092639
- Analogous: #39090e, #393509
- Triadic: #09391c, #1c0939
- Split-complementary: #093935, #090e39
- Tetradic: #0e3909, #092639, #350939

## Colors that go with #391c09

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #391c09: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #391c09's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), New Balance (https://brandsweets.com/colors/brands/newbalance-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #391c09: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Slate Blue** #6a5acd [harmony, pool: triadic] — Slate Blue completes a triad with #391c09 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #391c09 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Astro (https://brandsweets.com/colors/brands/astro-build), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #391c09: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #391c09 in 17 real palettes, including Maple and McDonald's's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including Headspace's brand system and Tim Hortons's brand system put Blue beside #391c09, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b95b1d (4.58:1); AA: background → #8a8a8a (4.53:1); AAA: text → #e07b38 (7.06:1); AAA: background → #b0b0b0 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/391c09-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#391c09" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.