# #39184e

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#39184e`
- RGB: rgb(57, 24, 78)
- HSL: hsl(277, 53%, 20%)
- OKLCH: oklch(0.286 0.098 309.7)
- Relative luminance: 0.0207
- Nearest named color: Fabric of Space (#341758, Δ 2.219) — https://brandsweets.com/colors/fabric-of-space
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/39184e

## Tints & shades

- Tints (toward white): #50226d, #672b8c, #7b34a8, #9240c4, #a35fce, #b57ed7, #c79de1, #d7b9e9, #e9d8f3, #fbf7fd
- Shades (toward black): #341646, #311442, #2b123b, #281137, #220e2f, #1d0c27, #1a0b23, #14081b, #110717, #0b0510

## Harmonies

- Complementary: #2d4e18
- Analogous: #1e184e, #4e1848
- Triadic: #4e3918, #184e39
- Split-complementary: #484e18, #184e1e
- Tetradic: #4e1e18, #2d4e18, #18484e

## Colors that go with #39184e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #39184e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #39184e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #39184e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #39184e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Alpine (https://brandsweets.com/palettes/cool#alpine), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #39184e in 7 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #39184e, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #39184e in 4 real palettes, including Coastal and Polaroid, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #39184e: 9 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.84:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d53ca (4.52:1); AA: background → #8f8f8f (4.59:1); AAA: text → #b782d9 (7.21:1); AAA: background → #b3b3b3 (7.08:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/39184e-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#39184e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.