# #391504

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#391504`
- RGB: rgb(57, 21, 4)
- HSL: hsl(19, 87%, 12%)
- OKLCH: oklch(0.248 0.064 44.5)
- Relative luminance: 0.0141
- Nearest named color: Close but No Cigar (#361d0a, Δ 2.154) — https://brandsweets.com/colors/close-but-no-cigar
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/391504

## Tints & shades

- Tints (toward white): #642407, #8a320a, #b5420d, #db500f, #f06828, #f38653, #f6a179, #f9bfa4, #fbdacb, #fef8f5
- Shades (toward black): #341304, #301103, #301103, #2b1003, #260e03, #210c02, #1d0a02, #1d0a02, #180902, #130701

## Harmonies

- Complementary: #042839
- Analogous: #39040e, #392f04
- Triadic: #043915, #150439
- Split-complementary: #04392f, #040e39
- Tetradic: #0e3904, #042839, #2f0439

## Colors that go with #391504

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #391504: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #391504's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #391504: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #391504 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #391504's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: triadic] — Slate Blue completes a triad with #391504 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Calm (https://brandsweets.com/colors/brands/calm-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #391504 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #391504 in 17 real palettes, including Maple and Heatwave, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.37:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd4b0e (4.61:1); AA: background → #878787 (4.56:1); AAA: text → #f16e32 (7.02:1); AAA: background → #ababab (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/391504-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#391504" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.