# #390938

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#390938`
- RGB: rgb(57, 9, 56)
- HSL: hsl(301, 73%, 13%)
- OKLCH: oklch(0.251 0.097 328.9)
- Relative luminance: 0.0135
- Nearest named color: Dark Purple (#35063e, Δ 1.775) — https://brandsweets.com/colors/dark-purple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/390938

## Tints & shades

- Tints (toward white): #610f60, #841582, #ac1baa, #cf20cc, #e13dde, #e660e4, #ec88eb, #f2abf1, #f8d3f7, #fef6fd
- Shades (toward black): #350834, #310830, #2c072b, #280627, #280627, #230623, #1f051e, #1a041a, #160316, #120311

## Harmonies

- Complementary: #09390a
- Analogous: #220939, #390920
- Triadic: #393909, #093939
- Split-complementary: #203909, #093922
- Tetradic: #392209, #09390a, #092039

## Colors that go with #390938

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #390938: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #390938 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #390938: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Alpine (https://brandsweets.com/palettes/cool#alpine), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #390938 in 11 real palettes, including Southwest Airlines's brand system and Wikipedia's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #390938, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #390938's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet
- **Burlywood** #deb887 [pool] — Burlywood is paired with #390938 in 5 real palettes, including Kiln and Coastal, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #390938: 10 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Arctic (https://brandsweets.com/palettes/clean#arctic), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb20c8 (4.58:1); AA: background → #878787 (4.6:1); AAA: text → #e65ce3 (7:1); AAA: background → #ababab (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/390938-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#390938" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.