# #390840

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#390840`
- RGB: rgb(57, 8, 64)
- HSL: hsl(293, 78%, 14%)
- OKLCH: oklch(0.256 0.106 322.3)
- Relative luminance: 0.0141
- Nearest named color: Dark Purple (#35063e, Δ 1.131) — https://brandsweets.com/colors/dark-purple
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/390840

## Tints & shades

- Tints (toward white): #5a0c64, #7e118d, #9f16b1, #c41bda, #d237e6, #da5ceb, #e384f0, #eca9f4, #f5d2f9, #fdf6fe
- Shades (toward black): #35073b, #310736, #2d0632, #29062d, #250529, #210424, #1d0420, #18031b, #140317, #100212

## Harmonies

- Complementary: #0e4008
- Analogous: #1d0840, #40082a
- Triadic: #403908, #084039
- Split-complementary: #2a4008, #08401d
- Tetradic: #401d08, #0e4008, #082a40

## Colors that go with #390840

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #390840: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #390840: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Alpine (https://brandsweets.com/palettes/cool#alpine), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: complementary] — Forest Green sits directly opposite #390840 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com). — https://brandsweets.com/colors/forestgreen
- **Amber** #ffbf00 [pool] — Amber is paired with #390840 in 8 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #390840, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #390840: 8 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Allbirds's brand system and Bramble put Champagne beside #390840, as the accent. Seen in: Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #390840 in 4 real palettes, including Wellness and Postman's brand system, as the accent. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Homestead (https://brandsweets.com/palettes/warm#homestead), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.37:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c41bda (4.52:1); AA: background → #878787 (4.56:1); AAA: text → #dc65ec (7.12:1); AAA: background → #ababab (7.13:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/390840-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#390840" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.