# #390467

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#390467`
- RGB: rgb(57, 4, 103)
- HSL: hsl(272, 93%, 21%)
- OKLCH: oklch(0.288 0.148 300.3)
- Relative luminance: 0.0194
- Nearest named color: Cotinga Purple (#340059, Δ 2.895) — https://brandsweets.com/colors/cotinga-purple
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/390467

## Tints & shades

- Tints (toward white): #4f058f, #6106b1, #7708d9, #8c13f6, #9f3af8, #b05df9, #c384fb, #d6abfc, #e7cefd, #faf5ff
- Shades (toward black): #33035e, #310359, #2b034f, #260245, #230240, #1e0236, #18022c, #130122, #10011e, #0b0114

## Harmonies

- Complementary: #326704
- Analogous: #070467, #670464
- Triadic: #673904, #046739
- Split-complementary: #646704, #046707
- Tetradic: #670704, #326704, #046467

## Colors that go with #390467

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #390467: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #390467's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #390467: 4 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Glacier (https://brandsweets.com/palettes/cool#glacier), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #390467 in 5 real palettes, including Casper Sleep's brand system and Nintendo's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #390467: 6 real palettes, including Bank of America's brand system and Discover's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Discover (https://brandsweets.com/colors/brands/discover-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #390467: 5 real palettes, including FedEx's brand system and Discover's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Discover (https://brandsweets.com/colors/brands/discover-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #390467 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — 3 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #390467, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.14:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a23ff8 (4.6:1); AA: background → #8c8c8c (4.5:1); AAA: text → #bc75fa (7.06:1); AAA: background → #b3b3b3 (7.22:1)

## Brands using this color

- **MetaMask** — secondary #3d065f (Δ 1.825) — https://brandsweets.com/colors/brands/metamask-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/390467-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#390467" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.