# #390433

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#390433`
- RGB: rgb(57, 4, 51)
- HSL: hsl(307, 87%, 12%)
- OKLCH: oklch(0.242 0.1 333.5)
- Relative luminance: 0.012
- Nearest named color: Dark Sanctuary (#3f012c, Δ 2.038) — https://brandsweets.com/colors/dark-sanctuary
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/390433

## Tints & shades

- Tints (toward white): #640759, #8a0a7b, #b50da2, #db0fc4, #f028d9, #f353e0, #f679e7, #f9a4ef, #fbcbf6, #fef5fd
- Shades (toward black): #34042f, #30032b, #30032b, #2b0326, #260322, #21021e, #1d021a, #1d021a, #180215, #130111

## Harmonies

- Complementary: #04390a
- Analogous: #250439, #390418
- Triadic: #333904, #043339
- Split-complementary: #183904, #043925
- Tetradic: #392504, #04390a, #041839

## Colors that go with #390433

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #390433's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #390433: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Asana (https://brandsweets.com/colors/brands/asana-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #390433 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #390433: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Clinic (https://brandsweets.com/palettes/clean#clinic), N26 (https://brandsweets.com/colors/brands/n26-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #390433 in 18 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Sketch's brand system and Warp's brand system put Blue beside #390433, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Graphite Mono and Blush put Blush Pink beside #390433, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Garnet put Brown beside #390433, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.95:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d20fbb (4.53:1); AA: background → #858585 (4.59:1); AAA: text → #f34fe0 (7.01:1); AAA: background → #a8a8a8 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/390433-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#390433" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.