# #390150

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#390150`
- RGB: rgb(57, 1, 80)
- HSL: hsl(283, 98%, 16%)
- OKLCH: oklch(0.263 0.129 312.3)
- Relative luminance: 0.0147
- Nearest named color: Hollow Knight (#330055, Δ 1.853) — https://brandsweets.com/colors/hollow-knight
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/390150

## Tints & shades

- Tints (toward white): #570179, #7402a2, #9502cf, #b202f7, #c026fd, #cc4efd, #d777fe, #e5a4fe, #f0cdfe, #fcf5ff
- Shades (toward black): #36014c, #330147, #2c013d, #280138, #240132, #21002d, #1d0028, #16001e, #120019, #0f0014

## Harmonies

- Complementary: #175101
- Analogous: #120151, #51013f
- Triadic: #513a01, #01513a
- Split-complementary: #3f5101, #015112
- Tetradic: #511201, #175101, #013f51

## Colors that go with #390150

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #390150: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #390150, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #390150: 5 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #390150: 5 real palettes, including Blue Mono and MLB's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #390150 in 4 real palettes, including Pinterest's brand system and Casper Sleep's brand system, as the lead colour. Seen in: Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #390150: 4 real palettes, including Kraken's brand system and Deep Water, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Warp (https://brandsweets.com/colors/brands/warp-dev), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #390150: 10 real palettes, including Discover's brand system and FIFA's brand system, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #390150's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/slateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b90dfd (4.54:1); AA: background → #878787 (4.52:1); AAA: text → #d368fd (7.17:1); AAA: background → #ababab (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/390150-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#390150" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.