# #389fa8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#389fa8`
- RGB: rgb(56, 159, 168)
- HSL: hsl(185, 50%, 44%)
- OKLCH: oklch(0.648 0.093 203.4)
- Relative luminance: 0.2846
- Nearest named color: Baltic (#279d9f, Δ 1.776) — https://brandsweets.com/colors/baltic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/389fa8

## Tints & shades

- Tints (toward white): #3eb1bb, #53bcc6, #66c3cc, #7dccd4, #90d4da, #a3dbe0, #bae4e8, #cdecee, #e4f5f6, #f7fcfc
- Shades (toward black): #339199, #2e828a, #29747a, #24656b, #1f575c, #1a484d, #143a3d, #0f2b2e, #0a1d1f, #050e0f

## Harmonies

- Complementary: #a84138
- Analogous: #38a87a, #3867a8
- Triadic: #a8389f, #9fa838
- Split-complementary: #a83867, #a87a38
- Tetradic: #7a38a8, #a84138, #67a838

## Colors that go with #389fa8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #389fa8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: complementary] — Orange Red sits directly opposite #389fa8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/orangered
- **Copper** #b87333 [pool] — Designers have shipped Copper with #389fa8: 5 real palettes, including Dusk and Clean Beauty, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #389fa8 in 5 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #389fa8: 5 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #389fa8, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Mint Modern put Orange beside #389fa8, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Graphite (https://brandsweets.com/palettes/technical#graphite), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #389fa8 in 4 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2d7e86 (4.73:1); AA: background → #2b2b2b (4.51:1); AAA: text → #215e63 (7.38:1)
- On black (#000000): 6.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #39a3ac (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/389fa8-a2b8be-df4e88-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#389fa8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.