# #389f53

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#389f53`
- RGB: rgb(56, 159, 83)
- HSL: hsl(136, 48%, 42%)
- OKLCH: oklch(0.625 0.147 148.9)
- Relative luminance: 0.2626
- Nearest named color: Golf Course (#5a9e4b, Δ 2.602) — https://brandsweets.com/colors/golf-course
- Moods: neutral
- Page: https://brandsweets.com/colors/389f53

## Tints & shades

- Tints (toward white): #40b55f, #4ec16c, #64c97f, #77cf8f, #8ed7a1, #a4dfb4, #b7e6c4, #ceeed6, #e1f4e6, #f7fcf9
- Shades (toward black): #328f4b, #2d8043, #29753d, #246635, #1e572e, #194826, #14391e, #102d18, #0b1e10, #050f08

## Harmonies

- Complementary: #9f3883
- Analogous: #509f38, #389f87
- Triadic: #53389f, #9f5338
- Split-complementary: #87389f, #9f3850
- Tetradic: #38509f, #9f3883, #9f8738

## Colors that go with #389f53

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #389f53: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Kia's brand system put Blue beside #389f53, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #389f53 in 5 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #389f53: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #389f53, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #389f53 in 7 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #389f53 in 11 real palettes, including Instacart's brand system and Subaru's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #389f53 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e8445 (4.66:1); AA: background → #262626 (4.51:1); AAA: text → #226233 (7.34:1)
- On black (#000000): 6.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3caa59 (7.09:1)

## Brands using this color

- **Next.js** — secondary #449d5d (Δ 1.84) — https://brandsweets.com/colors/brands/nextjs-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/389f53-a2bead-b959d4-1f2d29-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#389f53" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.