# #389eb7

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#389eb7`
- RGB: rgb(56, 158, 183)
- HSL: hsl(192, 53%, 47%)
- OKLCH: oklch(0.651 0.099 217.4)
- Relative luminance: 0.2871
- Nearest named color: Blue Ocean (#009dc4, Δ 2.59) — https://brandsweets.com/colors/blue-ocean
- Moods: cool, modern
- Page: https://brandsweets.com/colors/389eb7

## Tints & shades

- Tints (toward white): #44acc5, #57b4cb, #6bbdd1, #7ec6d7, #96d0df, #a9d9e5, #bde1eb, #d0eaf1, #e4f3f7, #f7fcfd
- Shades (toward black): #3491a8, #2e8094, #297285, #246575, #1f5765, #194752, #143942, #102c33, #0a1b1f, #050d10

## Harmonies

- Complementary: #b75238
- Analogous: #38b791, #385eb7
- Triadic: #b7389e, #9eb738
- Split-complementary: #b7385e, #b79138
- Tetradic: #9138b7, #b75238, #5eb738

## Colors that go with #389eb7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #389eb7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Terracotta** #e2725b [harmony, pool: complementary] — Terracotta sits directly opposite #389eb7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/terracotta
- **Amber** #ffbf00 [pool] — Amber is paired with #389eb7 in 5 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Copper** #b87333 [pool] — Designers have shipped Copper with #389eb7: 4 real palettes, including Dusk and Clean Beauty, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #389eb7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Canva (https://brandsweets.com/colors/brands/canva-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #389eb7 in 6 real palettes, including Diner and Retro Pop, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #389eb7: 6 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #389eb7: 9 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e8094 (4.53:1); AA: background → #2b2b2b (4.55:1); AAA: text → #225e6d (7.27:1)
- On black (#000000): 6.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3ba5bf (7.32:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/389eb7-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#389eb7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.