# #389b0d

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#389b0d`
- RGB: rgb(56, 155, 13)
- HSL: hsl(102, 85%, 33%)
- OKLCH: oklch(0.607 0.188 139.3)
- Relative luminance: 0.2431
- Nearest named color: Grass Is Greener (#3f9b0b, Δ 0.476) — https://brandsweets.com/colors/grass-is-greener
- Moods: vivid
- Page: https://brandsweets.com/colors/389b0d

## Tints & shades

- Tints (toward white): #43bd0f, #4dd912, #5eed21, #73ef3e, #8bf25f, #9ff47b, #b7f79c, #ccf9b8, #e4fcd9, #f8fef6
- Shades (toward black): #328e0b, #2d7f0a, #287109, #236308, #205a07, #1b4b06, #163d05, #112f04, #0c2103, #071302

## Harmonies

- Complementary: #710d9c
- Analogous: #7f9c0d, #0d9c29
- Triadic: #0d389c, #9c0d38
- Split-complementary: #290d9c, #9c0d7f
- Tetradic: #0d7f9c, #710d9c, #9c290d

## Colors that go with #389b0d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #389b0d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #389b0d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #389b0d: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #389b0d in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #389b0d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #389b0d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 3 real palettes, including Instacart's brand system and Spotify's brand system put Blue beside #389b0d, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Spotify (https://brandsweets.com/colors/brands/spotify), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #389b0d, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2f840b (4.74:1); AA: background → #1f1f1f (4.6:1); AAA: text → #236308 (7.34:1)
- On black (#000000): 5.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3eaf0e (7.34:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/389b0d-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#389b0d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.