# #382f9d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#382f9d`
- RGB: rgb(56, 47, 157)
- HSL: hsl(245, 54%, 40%)
- OKLCH: oklch(0.392 0.171 278.7)
- Relative luminance: 0.0531
- Nearest named color: Bluebell (#333399, Δ 1.203) — https://brandsweets.com/colors/bluebell
- Moods: cool, modern
- Page: https://brandsweets.com/colors/382f9d

## Tints & shades

- Tints (toward white): #4136b5, #4e43c7, #6056cd, #766ed4, #8c85db, #a39de2, #b9b4e9, #cbc8ef, #e1e0f6, #f8f7fd
- Shades (toward black): #322a8d, #2e2782, #292272, #241e66, #1f1a56, #191547, #15123b, #0f0d2b, #0b091f, #060510

## Harmonies

- Complementary: #949d2f
- Analogous: #2f5d9d, #6f2f9d
- Triadic: #9d382f, #2f9d38
- Split-complementary: #9d6f2f, #5d9d2f
- Tetradic: #9d2f5d, #949d2f, #2f9d6f

## Colors that go with #382f9d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #382f9d: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #382f9d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #382f9d, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #382f9d in 9 real palettes, including Walgreens's brand system and Wells Fargo's brand system, as the lead colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #382f9d: 8 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #382f9d: 4 real palettes, including Datadog's brand system and 3M's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 14 real palettes, including Blue Mono and Fintech Trust put Midnight Blue beside #382f9d, as that palette's text colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #382f9d in 4 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Intercom (https://brandsweets.com/colors/brands/intercom-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.19:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #726ad2 (4.71:1); AA: background → #adadad (4.54:1); AAA: text → #948ddd (7.11:1); AAA: background → #d6d6d6 (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/382f9d-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#382f9d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.