# #37b9cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#37b9cd`
- RGB: rgb(55, 185, 205)
- HSL: hsl(188, 60%, 51%)
- OKLCH: oklch(0.725 0.112 210.1)
- Relative luminance: 0.3992
- Nearest named color: Blue Bobbin (#52b4ca, Δ 1.856) — https://brandsweets.com/colors/blue-bobbin
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/37b9cd

## Tints & shades

- Tints (toward white): #4bc0d2, #5cc6d6, #70cddb, #85d4e0, #99dbe5, #a9e1ea, #bee8ef, #d2eff4, #e2f5f8, #f7fcfd
- Shades (toward black): #2fa9bc, #2b9aab, #268897, #217683, #1d6772, #17545e, #124249, #0d3035, #092125, #040f10

## Harmonies

- Complementary: #cd4b37
- Analogous: #37cd96, #376ecd
- Triadic: #cd37b9, #b9cd37
- Split-complementary: #cd376e, #cd9637
- Tetradic: #9637cd, #cd4b37, #6ecd37

## Colors that go with #37b9cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #37b9cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Warp's brand system put Blue beside #37b9cd, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #37b9cd in 4 real palettes, including Riot Games's brand system and Diner, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [harmony, pool: split] — Dark Orange is a split-complement of #37b9cd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #37b9cd: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #37b9cd: 5 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #37b9cd, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Mistral AI's brand system and Gopro's brand system put Orange beside #37b9cd, as the supporting colour. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Gopro (https://brandsweets.com/colors/brands/gopro-com), Graphite (https://brandsweets.com/palettes/technical#graphite), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #24818f (4.55:1); AA: background → #3d3d3d (4.65:1); AAA: text → #1b5f6a (7.26:1); AAA: background → #1f1f1f (7.05:1)
- On black (#000000): 8.98:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Perplexity** — accent #1fb8cd (Δ 0.981) — https://brandsweets.com/colors/brands/perplexity
- **Prisma** — primary #00bbcb (Δ 1.494) — https://brandsweets.com/colors/brands/prisma-io
- **Prisma** — secondary #00bbcb (Δ 1.494) — https://brandsweets.com/colors/brands/prisma-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/37b9cd-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#37b9cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.