# #37b9be

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#37b9be`
- RGB: rgb(55, 185, 190)
- HSL: hsl(182, 55%, 48%)
- OKLCH: oklch(0.72 0.109 198.8)
- Relative luminance: 0.3923
- Nearest named color: Blue Bobbin (#52b4ca, Δ 3.106) — https://brandsweets.com/colors/blue-bobbin
- Moods: cool, modern
- Page: https://brandsweets.com/colors/37b9be

## Tints & shades

- Tints (toward white): #45c5c9, #59cbcf, #6dd1d5, #81d7da, #94dde0, #a8e4e6, #bceaeb, #d0f0f1, #e3f6f7, #f7fdfd
- Shades (toward black): #32aaae, #2d979a, #28878a, #227477, #1e6467, #195557, #144243, #0f3233, #091f20, #050f10

## Harmonies

- Complementary: #be3c37
- Analogous: #37be7f, #3776be
- Triadic: #be37b9, #b9be37
- Split-complementary: #be3776, #be7f37
- Tetradic: #7f37be, #be3c37, #76be37

## Colors that go with #37b9be

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #37b9be: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Unity's brand system put Blue beside #37b9be, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Unity (https://brandsweets.com/colors/brands/unity-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #37b9be in 4 real palettes, including Riot Games's brand system and Diner, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #37b9be: 6 real palettes, including Coca-Cola's brand system and Open House, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #37b9be: 5 real palettes, including Patreon's brand system and Unity's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Unity (https://brandsweets.com/colors/brands/unity-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and Ford's brand system put Midnight Blue beside #37b9be, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Crayon Box and Lido put Mustard Yellow beside #37b9be, as the accent. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Diner (https://brandsweets.com/palettes/vivid#diner), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Light Coral** #f08080 [harmony: complementary] — Light Coral sits directly opposite #37b9be on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #267f82 (4.73:1); AA: background → #3d3d3d (4.58:1); AAA: text → #1d6063 (7.23:1); AAA: background → #1c1c1c (7.18:1)
- On black (#000000): 8.85:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Netlify** — primary #04bcbc (Δ 1.577) — https://brandsweets.com/colors/brands/netlify-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/37b9be-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#37b9be" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.