# #37a72f

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#37a72f`
- RGB: rgb(55, 167, 47)
- HSL: hsl(116, 56%, 42%)
- OKLCH: oklch(0.641 0.187 142.1)
- Relative luminance: 0.2865
- Nearest named color: Fennel Fiasco (#00aa44, Δ 1.944) — https://brandsweets.com/colors/fennel-fiasco
- Moods: neutral
- Page: https://brandsweets.com/colors/37a72f

## Tints & shades

- Tints (toward white): #3fbf36, #4dca44, #64d15c, #77d770, #8ddd88, #a4e4a0, #b7eab3, #cef0cb, #e1f6df, #f7fdf7
- Shades (toward black): #32972b, #2d8726, #297b23, #236b1e, #1e5b1a, #194c15, #143c11, #10300d, #0a2009, #051004

## Harmonies

- Complementary: #9f2fa7
- Analogous: #73a72f, #2fa763
- Triadic: #2f37a7, #a72f37
- Split-complementary: #632fa7, #a72f73
- Tetradic: #2f73a7, #9f2fa7, #a7632f

## Colors that go with #37a72f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Instacart's brand system put Blue beside #37a72f, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #37a72f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #37a72f in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #37a72f in 8 real palettes, including Obsidian's brand system and Meadow, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #37a72f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #37a72f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #37a72f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #37a72f in 3 real palettes, including Ubereats's brand system and Undergrowth, as the accent. Seen in: Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2d8726 (4.56:1); AA: background → #2b2b2b (4.54:1); AAA: text → #21631c (7.33:1)
- On black (#000000): 6.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #38ab30 (7.04:1)

## Brands using this color

- **Klaviyo** — accent #4eaa25 (Δ 1.977) — https://brandsweets.com/colors/brands/klaviyo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/37a72f-a2bea3-8f4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#37a72f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.