# #373501

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#373501`
- RGB: rgb(55, 53, 1)
- HSL: hsl(58, 96%, 11%)
- OKLCH: oklch(0.321 0.068 107.3)
- Relative luminance: 0.0336
- Nearest named color: Wasabi Nori (#333300, Δ 1.029) — https://brandsweets.com/colors/wasabi-nori
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/373501

## Tints & shades

- Tints (toward white): #646102, #8c8703, #b9b304, #e6de05, #faf31e, #fbf546, #fcf873, #fdfaa0, #fefcc8, #fffef5
- Shades (toward black): #323001, #323001, #2d2c01, #282701, #282701, #232201, #1e1d01, #191801, #191801, #141300

## Harmonies

- Complementary: #010337
- Analogous: #371a01, #1e3701
- Triadic: #013735, #350137
- Split-complementary: #011e37, #1a0137
- Tetradic: #01371a, #010337, #37011e

## Colors that go with #373501

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #373501: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Chobani (https://brandsweets.com/colors/brands/chobani-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #373501: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Loom (https://brandsweets.com/colors/brands/loom-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #373501's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Blue Violet** #8a2be2 [harmony, pool: complementary] — Blue Violet sits directly opposite #373501 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Amber** #ffbf00 [pool] — Amber is paired with #373501 in 6 real palettes, including McDonald's's brand system and Trailhead, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Maple (https://brandsweets.com/palettes/warm#maple), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Headspace's brand system and Dunkin''s brand system put Blue beside #373501, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #373501, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #373501 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.56:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7d7903 (4.61:1); AA: background → #9c9c9c (4.57:1); AAA: text → #a09b03 (7.18:1); AAA: background → #c2c2c2 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/373501-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#373501" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.