# #373239

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#373239`
- RGB: rgb(55, 50, 57)
- HSL: hsl(283, 7%, 21%)
- OKLCH: oklch(0.325 0.014 316.4)
- Relative luminance: 0.0339
- Nearest named color: Dark Charcoal (#333232, Δ 1.502) — https://brandsweets.com/colors/dark-charcoal
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/373239

## Tints & shades

- Tints (toward white): #4c454f, #5f5562, #746878, #887c8d, #9c92a0, #ada5b1, #c1bbc4, #d5d1d7, #e6e4e7, #fafafa
- Shades (toward black): #322d34, #2f2b31, #2a262c, #252126, #221f23, #1d1a1e, #181519, #121113, #100e10, #0b090b

## Harmonies

- Complementary: #343932
- Analogous: #333239, #393238
- Triadic: #393732, #323937
- Split-complementary: #383932, #323933
- Tetradic: #393332, #343932, #323839

## Colors that go with #373239

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #373239 in 8 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Minecraft's brand system and Dunkin''s brand system put Blue beside #373239, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Blush and Garden Wedding put Blush Pink beside #373239, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #373239 in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #373239: 9 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside #373239, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #373239 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #373239 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e7283 (4.62:1); AA: background → #9c9c9c (4.56:1); AAA: text → #9c92a0 (7.03:1); AAA: background → #c2c2c2 (7.03:1)

## Brands using this color

- **Mercury** — primary #323341 (Δ 1.549) — https://brandsweets.com/colors/brands/mercury-com
- **Minecraft** — primary #313131 (Δ 1.835) — https://brandsweets.com/colors/brands/minecraft-net
- **Minecraft** — text #313131 (Δ 1.835) — https://brandsweets.com/colors/brands/minecraft-net
- **Audi** — primary #2c343f (Δ 1.991) — https://brandsweets.com/colors/brands/audi-com

## Curated palettes containing it

- **Macaron** (pastel, light, playful) — #f6a5c0, #a8d8ea, #c7e8b5, #fffaf7, #3f3340 — Rose, sky and pistachio at patisserie strength — the pastel trio, with a plum-grey text colour so it never washes out. — tool: https://brandsweets.com/palettes/new/f6a5c0-a8d8ea-c7e8b5-fffaf7-3f3340 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/373239-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#373239" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.