# #37246b

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#37246b`
- RGB: rgb(55, 36, 107)
- HSL: hsl(256, 50%, 28%)
- OKLCH: oklch(0.327 0.118 290.8)
- Relative luminance: 0.0314
- Nearest named color: Dark Dreams (#332266, Δ 1.276) — https://brandsweets.com/colors/dark-dreams
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/37246b

## Tints & shades

- Tints (toward white): #442d86, #5236a1, #603ebb, #7557c7, #8b71d0, #a18cd9, #b7a7e2, #cdc2eb, #e3ddf4, #f9f7fc
- Shades (toward black): #332163, #2d1d58, #291b50, #231745, #1f143d, #1b1236, #160e2a, #120b22, #0c0817, #08050f

## Harmonies

- Complementary: #586b24
- Analogous: #24346b, #5a246b
- Triadic: #6b3724, #246b37
- Split-complementary: #6b5a24, #346b24
- Tetradic: #6b2434, #586b24, #246b5a

## Colors that go with #37246b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #37246b: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #37246b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Discord (https://brandsweets.com/colors/brands/discord), Docker (https://brandsweets.com/colors/brands/docker-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Alaska Airlines's brand system put Blue beside #37246b, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #37246b: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #37246b in 6 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #37246b: 16 real palettes, including Panasonic's brand system and Bank of America's brand system, as the accent. Seen in: Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #37246b in 4 real palettes, including Confluent's brand system and Taco Bell's brand system, as the accent. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Lido (https://brandsweets.com/palettes/vivid#lido), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/lightseagreen
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #37246b in 5 real palettes, including Tide's brand system and Tumblr's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.91:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8166cc (4.71:1); AA: background → #999999 (4.53:1); AAA: text → #a18cd9 (7.27:1); AAA: background → #bfbfbf (7.02:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/37246b-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#37246b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.