# #37101c

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#37101c`
- RGB: rgb(55, 16, 28)
- HSL: hsl(342, 55%, 14%)
- OKLCH: oklch(0.241 0.064 4)
- Relative luminance: 0.0127
- Nearest named color: Chocolate Kiss (#3c1421, Δ 1.764) — https://brandsweets.com/colors/chocolate-kiss
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/37101c

## Tints & shades

- Tints (toward white): #57192c, #7b243e, #9a2d4e, #be375f, #cd5176, #d6718f, #e094ab, #e9b4c4, #f4d7e0, #fdf7f9
- Shades (toward black): #330f1a, #2f0e18, #2b0d16, #280b14, #240a12, #200910, #1c080e, #18070c, #14060a, #100508

## Harmonies

- Complementary: #10372c
- Analogous: #37102f, #371810
- Triadic: #1c3710, #101c37
- Split-complementary: #103718, #102f37
- Tetradic: #2f3710, #10372c, #181037

## Colors that go with #37101c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #37101c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #37101c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #37101c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #37101c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #37101c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #37101c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #37101c in 18 real palettes, including Maple and Google's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including Tim Hortons's brand system and Bumble's brand system put Blue beside #37101c, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.76:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c9456d (4.56:1); AA: background → #858585 (4.54:1); AAA: text → #d87995 (7.09:1); AAA: background → #a8a8a8 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/37101c-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#37101c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.