# #3694ce

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3694ce`
- RGB: rgb(54, 148, 206)
- HSL: hsl(203, 61%, 51%)
- OKLCH: oklch(0.638 0.123 240.1)
- Relative luminance: 0.2642
- Nearest named color: Blue Burst (#309cd0, Δ 2.192) — https://brandsweets.com/colors/blue-burst
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/3694ce

## Tints & shades

- Tints (toward white): #4a9fd3, #5ba8d7, #6fb2dc, #84bde1, #98c8e6, #a9d1ea, #bddcef, #d2e7f4, #e2f0f8, #f7fbfd
- Shades (toward black): #2e86bd, #2a7aac, #256c98, #205d83, #1c5273, #17435e, #12344a, #0d2635, #091a25, #040c10

## Harmonies

- Complementary: #ce7036
- Analogous: #36cebc, #3648ce
- Triadic: #ce3694, #94ce36
- Split-complementary: #ce3648, #cebc36
- Tetradic: #bc36ce, #ce7036, #48ce36

## Colors that go with #3694ce

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3694ce: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #3694ce: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Substack (https://brandsweets.com/colors/brands/substack-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #3694ce in 11 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #3694ce, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3694ce: 6 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #3694ce in 8 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #3694ce in 4 real palettes, including Elastic's brand system and Playground, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3694ce: 8 real palettes, including Telegram's brand system and Patreon's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2a7aac (4.69:1); AA: background → #262626 (4.53:1); AAA: text → #205d83 (7.11:1)
- On black (#000000): 6.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #469dd2 (7.01:1)

## Brands using this color

- **Telegram** — secondary #318fd3 (Δ 1.818) — https://brandsweets.com/colors/brands/telegram-org
- **Gopro** — secondary #0097d6 (Δ 1.895) — https://brandsweets.com/colors/brands/gopro-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3694ce-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3694ce" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.