# #367178

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#367178`
- RGB: rgb(54, 113, 120)
- HSL: hsl(186, 38%, 34%)
- OKLCH: oklch(0.512 0.062 205.7)
- Relative luminance: 0.1395
- Nearest named color: Deep Pool Teal (#366d68, Δ 2.524) — https://brandsweets.com/colors/deep-pool-teal
- Moods: cool, modern
- Page: https://brandsweets.com/colors/367178

## Tints & shades

- Tints (toward white): #3f858d, #4a9ca5, #5aacb5, #72b8c0, #87c3c9, #9ccdd3, #b5dade, #cae4e7, #e3f1f2, #f8fbfc
- Shades (toward black): #31676d, #2c5d63, #285358, #23494d, #1e3f43, #193538, #152b2e, #102123, #0b1719, #060d0e

## Harmonies

- Complementary: #783c36
- Analogous: #36785d, #365078
- Triadic: #783671, #717836
- Split-complementary: #783650, #785d36
- Tetradic: #5d3678, #783c36, #507836

## Colors that go with #367178

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #367178: softer than #000 and cool enough to feel like part of the same palette. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com), Pampers (https://brandsweets.com/colors/brands/pampers-com). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #367178 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #367178 in 4 real palettes, including Lemon Squeezy's brand system and Beach Hut, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Activision's brand system put Blue beside #367178, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Activision (https://brandsweets.com/colors/brands/activision-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and Forest Floor put Champagne beside #367178, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #367178: 6 real palettes, including Ink & Paper and Fintech Trust, as the accent. Seen in: Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #367178: 5 real palettes, including Desert Road and Riverbed, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #367178 in 12 real palettes, including Gemstone and Redfin's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2e6066 (7.04:1)
- On black (#000000): 3.79:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3c7e86 (4.52:1); AA: background → #e8e8e8 (4.52:1); AAA: text → #4da3ac (7.15:1)

## Curated palettes containing it

- **Mid-Century** (vintage, retro, warm, muted) — #d9822b, #2f6f73, #e6b33d, #f7efdf, #2b2622 — Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast. — tool: https://brandsweets.com/palettes/new/d9822b-2f6f73-e6b33d-f7efdf-2b2622 — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/367178-a2b8be-df4e86-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#367178" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.