# #364968

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#364968`
- RGB: rgb(54, 73, 104)
- HSL: hsl(217, 32%, 31%)
- OKLCH: oklch(0.404 0.058 259.9)
- Relative luminance: 0.0655
- Nearest named color: Bonne Nuit (#3a4866, Δ 0.618) — https://brandsweets.com/colors/bonne-nuit
- Moods: cool, muted
- Page: https://brandsweets.com/colors/364968

## Tints & shades

- Tints (toward white): #425a80, #4c6894, #5a79aa, #728cb6, #899fc2, #9db0cd, #b5c3d9, #cdd6e5, #e1e6ef, #f8fafc
- Shades (toward black): #31425e, #2d3d58, #28364d, #232f43, #1f2a3d, #1a2332, #151c28, #10151e, #0c1118, #07090d

## Harmonies

- Complementary: #685536
- Analogous: #366268, #3c3668
- Triadic: #683649, #496836
- Split-complementary: #683c36, #626836
- Tetradic: #683662, #685536, #36683c

## Colors that go with #364968

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: analogous] — Teal is #364968's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 7 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #364968, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #364968: 4 real palettes, including Dusk and Paper & Pine, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #364968 in 9 real palettes, including Codecademy's brand system and Marvel's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #364968: 16 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #364968 in 5 real palettes, including Disney's brand system and Sapphire & Gold, as the accent. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Fireside (https://brandsweets.com/palettes/dark#fireside), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #364968 in 4 real palettes, including Lagoon and Confluent's brand system, as the lead colour. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Confluent (https://brandsweets.com/colors/brands/confluent-io), N26 (https://brandsweets.com/colors/brands/n26-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #364968: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.09:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5776a8 (4.56:1); AA: background → #b8b8b8 (4.58:1); AAA: text → #7f97bd (7.06:1); AAA: background → #e3e3e3 (7.08:1)

## Brands using this color

- **Tumblr** — secondary #36465d (Δ 1.893) — https://brandsweets.com/colors/brands/tumblr-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/364968-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#364968" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.