# #360d12

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#360d12`
- RGB: rgb(54, 13, 18)
- HSL: hsl(353, 61%, 13%)
- OKLCH: oklch(0.232 0.065 16.7)
- Relative luminance: 0.0112
- Nearest named color: Chocolate Kiss (#3c1421, Δ 3.172) — https://brandsweets.com/colors/chocolate-kiss
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/360d12

## Tints & shades

- Tints (toward white): #5a161e, #7b1e29, #a02735, #c12f40, #d34a5a, #db6b78, #e4909a, #ecb1b8, #f5d6da, #fdf7f8
- Shades (toward black): #310c10, #2d0b0f, #290a0e, #25090c, #25090c, #21080b, #1d070a, #190608, #150507, #100405

## Harmonies

- Complementary: #0d3531
- Analogous: #350d26, #351c0d
- Triadic: #12350d, #0d1235
- Split-complementary: #0d351c, #0d2635
- Tetradic: #26350d, #0d3531, #1c0d35

## Colors that go with #360d12

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #360d12: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Logitech (https://brandsweets.com/colors/brands/logitech-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #360d12 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Box (https://brandsweets.com/colors/brands/box-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Apple (https://brandsweets.com/colors/brands/apple-com), Brave (https://brandsweets.com/colors/brands/brave-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #360d12 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Asana (https://brandsweets.com/colors/brands/asana-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #360d12's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #360d12 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #360d12 in 18 real palettes, including Maple and Heatwave, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including Tim Hortons's brand system and Signal's brand system put Blue beside #360d12, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Signal (https://brandsweets.com/colors/brands/signal-org), Bumble (https://brandsweets.com/colors/brands/bumble-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #360d12 in 10 real palettes, including Yahoo's brand system and ClickUp's brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d14253 (4.62:1); AA: background → #858585 (4.65:1); AAA: text → #de7883 (7.12:1); AAA: background → #a6a6a6 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/360d12-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#360d12" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.