# #356fc0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#356fc0`
- RGB: rgb(53, 111, 192)
- HSL: hsl(215, 57%, 48%)
- OKLCH: oklch(0.545 0.141 257.3)
- Relative luminance: 0.1593
- Nearest named color: Campanula (#3473b7, Δ 1.96) — https://brandsweets.com/colors/campanula
- Moods: cool, modern
- Page: https://brandsweets.com/colors/356fc0

## Tints & shades

- Tints (toward white): #437ccb, #578ad1, #6b98d6, #7fa6dc, #93b4e1, #a7c2e7, #bbd0ec, #cfddf2, #e3ebf7, #f7f9fd
- Shades (toward black): #3066b0, #2b5a9c, #26518c, #214578, #1d3c68, #183358, #132744, #0e1e34, #091220, #040910

## Harmonies

- Complementary: #c08635
- Analogous: #35b5c0, #4035c0
- Triadic: #c0356f, #6fc035
- Split-complementary: #c04035, #b5c035
- Tetradic: #c035b5, #c08635, #35c040

## Colors that go with #356fc0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #356fc0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Firebrick** #b22222 [harmony, pool: triadic] — Firebrick completes a triad with #356fc0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: AT&T (https://brandsweets.com/colors/brands/att-com), Honda (https://brandsweets.com/colors/brands/honda-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #356fc0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #356fc0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #356fc0 in 11 real palettes, including Wikipedia's brand system and Warner Bros.'s brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #356fc0, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #356fc0: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #356fc0: 6 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2a5898 (7.12:1)
- On black (#000000): 4.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3b76c9 (4.62:1); AA: background → #f5f5f5 (4.6:1); AAA: text → #6b98d6 (7.09:1)

## Brands using this color

- **The New York Times** — secondary #346eb7 (Δ 1.415) — https://brandsweets.com/colors/brands/nytimes-com
- **Skechers** — accent #1973c1 (Δ 1.784) — https://brandsweets.com/colors/brands/skechers-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/356fc0-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#356fc0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.