# #356897 A color — cool, modern. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#356897` - RGB: rgb(53, 104, 151) - HSL: hsl(209, 48%, 40%) - OKLCH: oklch(0.504 0.093 248.4) - Relative luminance: 0.1289 - Nearest named color: Chill of the Night (#256d8d, Δ 2.75) — https://brandsweets.com/colors/chill-of-the-night - Moods: cool, modern - Page: https://brandsweets.com/colors/356897 ## Tints & shades - Tints (toward white): #3d77ae, #4a87bf, #5d93c6, #73a2ce, #8ab1d6, #a1c0de, #b7cfe6, #cadcec, #e1ebf4, #f7fafc - Shades (toward black): #305d88, #2c557d, #264b6d, #224362, #1d3953, #182f44, #142739, #0f1c2a, #0b151e, #050a0f ## Harmonies - Complementary: #976435 - Analogous: #359795, #353797 - Triadic: #973568, #689735 - Split-complementary: #973537, #979535 - Tetradic: #953597, #976435, #379735 ## Colors that go with #356897 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #356897: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal - **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #356897 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna - **Amber** #ffbf00 [pool] — Amber is paired with #356897 in 8 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #356897, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #356897: 7 real palettes, including Fintech Trust and Glacier, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt - **Crimson** #dc143c [pool] — Crimson is paired with #356897 in 18 real palettes, including McDonald's's brand system and Wendy's's brand system, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Costco (https://brandsweets.com/colors/brands/costco-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson - **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #356897: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue - **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #356897: 5 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/dodgerblue ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2e5b84 (7.13:1) - On black (#000000): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3e7ab1 (4.62:1); AA: background → #e3e3e3 (4.57:1); AAA: text → #689bca (7.13:1) ## Brands using this color - **The New York Times** — accent #326891 (Δ 1.048) — https://brandsweets.com/colors/brands/nytimes-com - **FIFA** — secondary #326295 (Δ 1.823) — https://brandsweets.com/colors/brands/fifa-com ## Curated palettes containing it - **Open House** (clean, cool, modern) — #2f6690, #8fa3b8, #e3a72f, #ffffff, #1b2a41 — Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established. — tool: https://brandsweets.com/palettes/new/2f6690-8fa3b8-e3a72f-ffffff-1b2a41 — collection: https://brandsweets.com/palettes/clean ## Fonts for this mood - modern: https://brandsweets.com/fonts/mood/modern ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/356897-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#356897" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.