# #355f79

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#355f79`
- RGB: rgb(53, 95, 121)
- HSL: hsl(203, 39%, 34%)
- OKLCH: oklch(0.466 0.063 237.4)
- Relative luminance: 0.1032
- Nearest named color: Atlantis (#336172, Δ 1.503) — https://brandsweets.com/colors/atlantis
- Moods: cool, modern
- Page: https://brandsweets.com/colors/355f79

## Tints & shades

- Tints (toward white): #3e6f8e, #4983a7, #5892b6, #71a2c1, #86b0ca, #9cbed3, #b5cede, #cadce8, #e3ecf3, #f8fafc
- Shades (toward black): #30566e, #2c4e63, #274659, #223d4e, #1e3543, #192d39, #14242e, #101c23, #0b1319, #060b0e

## Harmonies

- Complementary: #794f35
- Analogous: #357971, #353d79
- Triadic: #79355f, #5f7935
- Split-complementary: #79353d, #797135
- Tetradic: #713579, #794f35, #3d7935

## Colors that go with #355f79

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #355f79's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Motorola (https://brandsweets.com/colors/brands/motorola-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #355f79 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 8 real palettes, including Tesco's brand system and Activision's brand system put Blue beside #355f79, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Activision (https://brandsweets.com/colors/brands/activision-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #355f79: 4 real palettes, including Open House and Dusk, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #355f79: 5 real palettes, including Fintech Trust and Unilever's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Unilever (https://brandsweets.com/colors/brands/unilever-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #355f79: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #355f79 in 14 real palettes, including Codecademy's brand system and Gemstone, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #355f79: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #335c75 (7.17:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #447a9c (4.51:1); AA: background → #d4d4d4 (4.62:1); AAA: text → #6a9ebe (7.25:1)

## Brands using this color

- **Capital One** — secondary #255f82 (Δ 1.94) — https://brandsweets.com/colors/brands/capitalone-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/355f79-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#355f79" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.