# #355e7e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#355e7e`
- RGB: rgb(53, 94, 126)
- HSL: hsl(206, 41%, 35%)
- OKLCH: oklch(0.466 0.07 243.6)
- Relative luminance: 0.1027
- Nearest named color: Atlantis (#336172, Δ 2.464) — https://brandsweets.com/colors/atlantis
- Moods: cool, modern
- Page: https://brandsweets.com/colors/355e7e

## Tints & shades

- Tints (toward white): #3e6e93, #4881ad, #5a90ba, #6f9fc3, #88afcd, #9ebed6, #b3ccdf, #c9dbe8, #e2ecf3, #f8fafc
- Shades (toward black): #305673, #2c4e68, #27465d, #233e53, #1e3648, #182b3a, #14232f, #0f1b24, #0b1319, #060b0e

## Harmonies

- Complementary: #7e5435
- Analogous: #357e79, #353a7e
- Triadic: #7e355e, #5e7e35
- Split-complementary: #7e353a, #7e7935
- Tetradic: #79357e, #7e5435, #3a7e35

## Colors that go with #355e7e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #355e7e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #355e7e in 4 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and Activision's brand system put Blue beside #355e7e, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Activision (https://brandsweets.com/colors/brands/activision-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #355e7e: 4 real palettes, including Open House and Dusk, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #355e7e: 6 real palettes, including Fintech Trust and Unilever's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Unilever (https://brandsweets.com/colors/brands/unilever-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #355e7e: 4 real palettes, including Dusk and Desert Road, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #355e7e in 15 real palettes, including Codecademy's brand system and Costco's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #355e7e: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #335b7a (7.2:1)
- On black (#000000): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4479a2 (4.5:1); AA: background → #d1d1d1 (4.5:1); AAA: text → #6c9cc1 (7.16:1)

## Brands using this color

- **Capital One** — secondary #255f82 (Δ 1.444) — https://brandsweets.com/colors/brands/capitalone-com

## Curated palettes containing it

- **Harbour** (ocean, cool, muted, editorial) — #3d5a80, #98c1d9, #ee6c4d, #f7f9fb, #293241 — Steel blue and haze with a buoy orange on a pale grey — the maritime palette every port town uses for a reason. — tool: https://brandsweets.com/palettes/new/3d5a80-98c1d9-ee6c4d-f7f9fb-293241 — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/355e7e-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#355e7e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.