# #353b41

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#353b41`
- RGB: rgb(53, 59, 65)
- HSL: hsl(210, 10%, 23%)
- OKLCH: oklch(0.349 0.013 248.2)
- Relative luminance: 0.0427
- Nearest named color: Artist’s Charcoal (#37393e, Δ 0.72) — https://brandsweets.com/colors/artists-charcoal
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/353b41

## Tints & shades

- Tints (toward white): #474f57, #57616b, #6a7581, #7b8793, #929ca5, #a5adb6, #bcc2c8, #cfd4d8, #e6e8ea, #f9fafa
- Shades (toward black): #30363b, #2c3035, #272b30, #22262a, #202427, #1c1f22, #171a1c, #121416, #0e0f11, #090a0b

## Harmonies

- Complementary: #413b35
- Analogous: #354141, #353541
- Triadic: #41353b, #3b4135
- Split-complementary: #413535, #414135
- Tetradic: #413541, #413b35, #354135

## Colors that go with #353b41

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #353b41 in 5 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Dunkin''s brand system and Minecraft's brand system put Blue beside #353b41, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Jeep (https://brandsweets.com/colors/brands/jeep-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Nursery put Blush Pink beside #353b41, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #353b41 in 5 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #353b41: 7 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #353b41, as the supporting colour. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #353b41 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #353b41 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.33:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6c7884 (4.66:1); AA: background → #a6a6a6 (4.65:1); AAA: text → #8f99a3 (7.25:1); AAA: background → #cccccc (7.06:1)

## Brands using this color

- **Blizzard** — secondary #323a48 (Δ 1.445) — https://brandsweets.com/colors/brands/blizzard-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/353b41-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#353b41" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.