# #352a98

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#352a98`
- RGB: rgb(53, 42, 152)
- HSL: hsl(246, 57%, 38%)
- OKLCH: oklch(0.377 0.17 278.9)
- Relative luminance: 0.0468
- Nearest named color: Depths of Night (#2c319b, Δ 1.864) — https://brandsweets.com/colors/depths-of-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/352a98

## Tints & shades

- Tints (toward white): #3d30b0, #4537c8, #5c4fcf, #7267d5, #887fdc, #9e97e2, #b5afe9, #cbc7f0, #e1dff6, #f8f7fd
- Shades (toward black): #31268c, #2b227c, #271f70, #211a60, #1d1754, #191448, #130f38, #0f0c2c, #0a081c, #060410

## Harmonies

- Complementary: #8d982a
- Analogous: #2a5698, #6c2a98
- Triadic: #98352a, #2a9835
- Split-complementary: #986c2a, #56982a
- Tetradic: #982a56, #8d982a, #2a986c

## Colors that go with #352a98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #352a98's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FedEx (https://brandsweets.com/colors/brands/fedex-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #352a98, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #352a98 in 7 real palettes, including Pepsi's brand system and Walgreens's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #352a98: 6 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #352a98: 4 real palettes, including Datadog's brand system and Nintendo's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick
- **Red** #ff0000 [pool] — Red is paired with #352a98 in 4 real palettes, including Walgreens's brand system and 3M's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), 3M (https://brandsweets.com/colors/brands/3m-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com). — https://brandsweets.com/colors/red
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #352a98 in 8 real palettes, including Nivea's brand system and Nokia's brand system, as the supporting colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Discord (https://brandsweets.com/colors/brands/discord), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #352a98: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.85:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7267d5 (4.62:1); AA: background → #a8a8a8 (4.56:1); AAA: text → #978fe0 (7.32:1); AAA: background → #d1d1d1 (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/352a98-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#352a98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.