# #35278b

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#35278b`
- RGB: rgb(53, 39, 139)
- HSL: hsl(248, 56%, 35%)
- OKLCH: oklch(0.36 0.157 281.4)
- Relative luminance: 0.0407
- Nearest named color: Galactic Civilization (#442288, Δ 2.909) — https://brandsweets.com/colors/galactic-civilization
- Moods: cool, modern
- Page: https://brandsweets.com/colors/35278b

## Tints & shades

- Tints (toward white): #3e2ea3, #4836bf, #5a48cb, #6f60d2, #887cda, #9e94e1, #b3abe7, #c9c3ee, #e2dff6, #f8f7fd
- Shades (toward black): #30247f, #2c2173, #271d67, #231a5b, #1e1650, #181240, #140f34, #0f0b28, #0b081c, #060410

## Harmonies

- Complementary: #7e8b27
- Analogous: #274c8b, #67278b
- Triadic: #8b3527, #278b35
- Split-complementary: #8b6727, #4c8b27
- Tetradic: #8b274c, #7e8b27, #278b67

## Colors that go with #35278b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #35278b: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #35278b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #35278b, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #35278b in 7 real palettes, including Casper Sleep's brand system and Pepsi's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #35278b: 6 real palettes, including Warbyparker's brand system and Bank of America's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #35278b in 4 real palettes, including Walgreens's brand system and Hyundai's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Hyundai (https://brandsweets.com/colors/brands/hyundaiusa-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/red
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #35278b in 6 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #35278b in 4 real palettes, including Gillette's brand system and Boeing's brand system, as the lead colour. Seen in: Gillette (https://brandsweets.com/colors/brands/gillette-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), American Eagle (https://brandsweets.com/colors/brands/ae-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.57:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7668d4 (4.7:1); AA: background → #a3a3a3 (4.59:1); AAA: text → #978cde (7.12:1); AAA: background → #cccccc (7.21:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/35278b-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#35278b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.