# #35019d

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#35019d`
- RGB: rgb(53, 1, 157)
- HSL: hsl(260, 99%, 31%)
- OKLCH: oklch(0.345 0.205 281.9)
- Relative luminance: 0.0321
- Nearest named color: Dramatic Blue (#240093, Δ 3.673) — https://brandsweets.com/colors/dramatic-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/35019d

## Tints & shades

- Tints (toward white): #4101c1, #4b01df, #5906fe, #712afe, #884dfe, #9d6cfe, #b48ffe, #ccb3ff, #e0d1ff, #f8f5ff
- Shades (toward black): #30018e, #2c0184, #270175, #220165, #1f005b, #1a004c, #15003d, #0f002e, #0c0024, #070014

## Harmonies

- Complementary: #699d01
- Analogous: #011b9d, #83019d
- Triadic: #9d3501, #019d35
- Split-complementary: #9d8301, #1b9d01
- Tetradic: #9d011b, #699d01, #019d83

## Colors that go with #35019d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #35019d: 5 real palettes, including Tide's brand system and Purina Pro Plan's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #35019d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #35019d in 4 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #35019d: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #35019d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — 3 real palettes, including Procter & Gamble's brand system and Zillow's brand system put Blue beside #35019d, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #35019d: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #35019d in 3 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.78:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #884dfe (4.54:1); AA: background → #9c9c9c (4.66:1); AAA: text → #aa80fe (7.23:1); AAA: background → #c2c2c2 (7.18:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/35019d-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#35019d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.