# #34a1bc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#34a1bc`
- RGB: rgb(52, 161, 188)
- HSL: hsl(192, 57%, 47%)
- OKLCH: oklch(0.66 0.103 218)
- Relative luminance: 0.2985
- Nearest named color: Blue Ocean (#009dc4, Δ 2.481) — https://brandsweets.com/colors/blue-ocean
- Moods: cool, modern
- Page: https://brandsweets.com/colors/34a1bc

## Tints & shades

- Tints (toward white): #3faeca, #53b7d0, #67bfd5, #7bc8db, #93d2e1, #a7dae7, #bbe2ec, #cfebf2, #e3f3f7, #f7fcfd
- Shades (toward black): #2f93ac, #2a8298, #257488, #216778, #1d5968, #174854, #133a44, #0e2c34, #091b20, #040e10

## Harmonies

- Complementary: #bc4f34
- Analogous: #34bc93, #345dbc
- Triadic: #bc34a1, #a1bc34
- Split-complementary: #bc345d, #bc9334
- Tetradic: #9334bc, #bc4f34, #5dbc34

## Colors that go with #34a1bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #34a1bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: analogous] — Dodger Blue is #34a1bc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [harmony, pool: complementary] — Orange Red sits directly opposite #34a1bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Cursor (https://brandsweets.com/colors/brands/cursor-com), Substack (https://brandsweets.com/colors/brands/substack-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #34a1bc in 5 real palettes, including Beach Hut and Salesforce's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Qualcomm's brand system put Blue beside #34a1bc, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #34a1bc: 4 real palettes, including Dusk and Notion's brand system, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #34a1bc in 4 real palettes, including Diner and Riot Games's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #34a1bc: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #297f94 (4.61:1); AA: background → #2e2e2e (4.51:1); AAA: text → #1f6070 (7.08:1)
- On black (#000000): 6.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #35a4c0 (7.22:1)

## Brands using this color

- **SoFi** — secondary #00a2c7 (Δ 1.991) — https://brandsweets.com/colors/brands/sofi-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/34a1bc-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#34a1bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.