# #349fb2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#349fb2`
- RGB: rgb(52, 159, 178)
- HSL: hsl(189, 55%, 45%)
- OKLCH: oklch(0.651 0.098 211.9)
- Relative luminance: 0.2874
- Nearest named color: Baltic (#279d9f, Δ 3.028) — https://brandsweets.com/colors/baltic
- Moods: cool, modern
- Page: https://brandsweets.com/colors/349fb2

## Tints & shades

- Tints (toward white): #39b1c6, #51bacd, #65c2d2, #79cad8, #90d3df, #a4dbe5, #b8e3ea, #ccebf0, #e3f4f7, #f7fcfd
- Shades (toward black): #2f91a2, #2a8392, #267582, #216673, #1d5863, #17474f, #12393f, #0e2a2f, #091c20, #050e10

## Harmonies

- Complementary: #b24734
- Analogous: #34b286, #3460b2
- Triadic: #b2349f, #9fb234
- Split-complementary: #b23460, #b28634
- Tetradic: #8634b2, #b24734, #60b234

## Colors that go with #349fb2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #349fb2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: complementary] — Orange Red sits directly opposite #349fb2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Cursor (https://brandsweets.com/colors/brands/cursor-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #349fb2 in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #349fb2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic), Canva (https://brandsweets.com/colors/brands/canva-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #349fb2 in 4 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #349fb2: 6 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 11 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #349fb2, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Olympics's brand system put Orange beside #349fb2, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Olympics (https://brandsweets.com/colors/brands/olympics-com), Graphite (https://brandsweets.com/palettes/technical#graphite), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #297f8e (4.65:1); AA: background → #2b2b2b (4.55:1); AAA: text → #1f5f6b (7.22:1)
- On black (#000000): 6.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #36a6ba (7.32:1)

## Brands using this color

- **Ford** — secondary #00a5b5 (Δ 1.975) — https://brandsweets.com/colors/brands/ford-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/349fb2-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#349fb2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.