# #3497b2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3497b2`
- RGB: rgb(52, 151, 178)
- HSL: hsl(193, 55%, 45%)
- OKLCH: oklch(0.631 0.098 219.7)
- Relative luminance: 0.2608
- Nearest named color: Blue Moon (#3992a8, Δ 1.773) — https://brandsweets.com/colors/blue-moon
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3497b2

## Tints & shades

- Tints (toward white): #39a7c6, #51b2cd, #65bbd2, #79c3d8, #90cedf, #a4d7e5, #b8dfea, #cce8f0, #e3f3f7, #f7fbfd
- Shades (toward black): #2f89a2, #2a7c92, #266e82, #216173, #1d5463, #17434f, #12363f, #0e282f, #091b20, #050d10

## Harmonies

- Complementary: #b24f34
- Analogous: #34b28e, #3457b2
- Triadic: #b23497, #97b234
- Split-complementary: #b23457, #b28e34
- Tetradic: #8e34b2, #b24f34, #57b234

## Colors that go with #3497b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3497b2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #3497b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #3497b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Chocolate** #d2691e [harmony, pool: complementary] — Chocolate sits directly opposite #3497b2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/chocolate
- **Amber** #ffbf00 [pool] — Amber is paired with #3497b2 in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3497b2: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #3497b2: 6 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Astro (https://brandsweets.com/colors/brands/astro-build), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3497b2: 13 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2c7f96 (4.58:1); AA: background → #242424 (4.59:1); AAA: text → #205e6f (7.26:1)
- On black (#000000): 6.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #37a1be (7:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3497b2-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3497b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.