# #349378

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#349378`
- RGB: rgb(52, 147, 120)
- HSL: hsl(163, 48%, 39%)
- OKLCH: oklch(0.6 0.098 170.8)
- Relative luminance: 0.2295
- Nearest named color: Illuminati Green (#419168, Δ 2.184) — https://brandsweets.com/colors/illuminati-green
- Moods: neutral
- Page: https://brandsweets.com/colors/349378

## Tints & shades

- Tints (toward white): #3caa8b, #46be9c, #5dc6a8, #73ceb4, #8ad6c0, #9dddca, #b4e4d7, #caece3, #e1f4ef, #f7fcfb
- Shades (toward black): #30886f, #2a7963, #266d59, #215e4d, #1d5344, #184437, #14392e, #0f2a22, #0b1e19, #050f0c

## Harmonies

- Complementary: #93344f
- Analogous: #349348, #347f93
- Triadic: #783493, #937834
- Split-complementary: #93347f, #934834
- Tetradic: #483493, #93344f, #7f9334

## Colors that go with #349378

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #349378: softer than #000 and cool enough to feel like part of the same palette. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #349378 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #349378: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #349378 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Denim** #1560bd [pool] — Designers have shipped Denim with #349378: 6 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #349378 in 4 real palettes, including Noir Beauty and Mid-Century, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Tide Pool and Paramount+'s brand system put Midnight Blue beside #349378, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 5 real palettes, including Olympics's brand system and Farmers Market put Orange beside #349378, as the supporting colour. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.76:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e846c (4.53:1); AA: background → #1c1c1c (4.54:1); AAA: text → #226250 (7.16:1)
- On black (#000000): 5.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3caa8b (7.31:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/349378-a2beb9-d459b7-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#349378" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
