# #346af4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#346af4`
- RGB: rgb(52, 106, 244)
- HSL: hsl(223, 90%, 58%)
- OKLCH: oklch(0.571 0.215 264.3)
- Relative luminance: 0.1757
- Nearest named color: Bluetiful (#3c69e7, Δ 2.027) — https://brandsweets.com/colors/bluetiful
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/346af4

## Tints & shades

- Tints (toward white): #4778f5, #5a86f6, #6e95f7, #81a3f8, #94b1f9, #a8bffa, #bbcdfb, #cfdcfc, #e2eafd, #f5f8fe
- Shades (toward black): #1b58f3, #0c49e4, #0b41cb, #0938ae, #083096, #07287e, #051f61, #041749, #020e2c, #010613

## Harmonies

- Complementary: #f4be34
- Analogous: #34cbf4, #5d34f4
- Triadic: #f4346a, #6af434
- Split-complementary: #f45d34, #cbf434
- Tetradic: #f434cb, #f4be34, #34f45d

## Colors that go with #346af4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #346af4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #346af4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #346af4 in 9 real palettes, including Walmart's brand system and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including MongoDB's brand system and EA's brand system put Blue beside #346af4, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #346af4: 13 real palettes, including Behance's brand system and Nokia's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #346af4: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #346af4: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #346af4: 6 real palettes, including Bose's brand system and Nissan's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0b46da (7.23:1)
- On black (#000000): 4.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6e95f7 (7.31:1)

## Brands using this color

- **Rotten Tomatoes** — secondary #326af6 (Δ 0.328) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Fivetran blue** — primary #346cec (Δ 1.318) — https://brandsweets.com/colors/brands/fivetran-com
- **Webflow** — primary #146cf4 (Δ 1.683) — https://brandsweets.com/colors/brands/webflow-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/346af4-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#346af4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.